This retail unit features up to 5 coloring books titles at a time in a floor display that has a footprint of about 18″ x 18″. You can easily double your investment with the Really Big Coloring Books. The average retail nationally on this line of books is $9.99 per title. (Compare at Target/ Amazon.com/ for $11.99) Five Pockets Each pocket holds up to 12 coloring books. Corrugate rack will last for a year. Great for in store/in-out/ and retail promotions.